HB is a concept streetwear brand inspired by LA graffiti and the human body (created in 2022). The logo of HB has a graffiti-feel but the shapes are also inspired by human ribs / the pelvic bone. I created the logo with hand-lettering with interchangeable brand colors that allows for versatile uses of the logo. The colors are bright and youthful and yet matches the edgy streetwear vibe I was going for.